From Snoop’s diamond frame sunglasses to Odell Beckham Jr.’s diamond-studded cleats, this year’s Super Bowl might be one of the flashiest football games on record, proving there’s no such thing as too much bling!
ODELL BECKHAM JR: The wide receiver for the Los Angeles Rams rocked a custom pair of $200K cleats for the Super Bowl LVI pregame according to TMZ.com. OBJ teamed up with Dominic Ciambrone, aka The Shoe Surgeon in L.A., and Jason of Beverly Hills to create the yellow gold-colored cleats (symbolic of the Rams’ colors) with 1,494 round brilliant white diamonds on the Nike swoosh sign.
But the diamond cleats were not enough because OBJ was spotted entering the stadium wearing a Tiffany & Co. Schlumberger Bird on a Rock brooch with a giant cushion-cut citrine (yellow for the Rams of course!) on his custom varsity jacket! How Much is a Tiffany Bird On Rock brooch you might ask? The price starts at $29,000 and tops out at $59,000 and on average, sells for $44,500.
KENDRICK LAMAR: Odell wasn’t the only one to wear jewels from Tiffany & Co. Lamar decorated his suit with Tiffany Victoria, Tiffany T, Tiffany HardWear, Elsa Peretti, and Tiffany & Co. Schlumberger designs, including a set of three brooches from the Tiffany archives which are from N. Green & Sons Inc.
Shown: top – Tiffany & Co. Schlumberger Maltese cross pendant brooch (worn on arm) crafted in 18k yellow gold and set with brilliant-cut round diamonds of an estimated 0.40 carats. Inspired by the symbol of Amalfi, Italy’s oldest republic & Three Patriotic Clips from 1941. According to ArchivistsDelight – the patriotic clip design was so popular, Tiffany added the starburst brooch to the 1951 Blue Book Collection
BEYONCE: Now this is how you attend a football game! Beyonce wore a variety of high jewels from French-based jeweler Messika including a pair of XXL hoops model Kate Moss helped design! We’re hoping Bey came with her own security guard!
SNOOP DOG: Forget Pharrell, Snoop’s diamond-studded glasses were everything! The specs, which are from Nouvintage, are from their Aunt Viv collection and retail for a cool $1400. Editionmdolux interviewed founder and CEO Justin James about Snoop and the glasses:
“Again, I used to work at a Rockstar, and I did everything there when it came to online and marketing. At first, I was like, ‘I’m doing so much,’ but now I’m still on the same page doing so much with my own company, so I guess it got me ready, in a sense. So, I remember Snoop’s people liked the tracksuits, and I had just started my brand. I was like, ‘Yo, hey, man, I got these glasses. Can you give it to Snoop?’ And he was like, “I’ll give it to him, but he doesn’t really like too much stuff.” Then, Snoop proceeds to wear them 35 times in like 63 days, the next following months. So, we were building that relationship. Then, I did a partnership with Dave East, and I guess Snoop saw the popularity of that, and he was like, “Yo, what about me?” At the end of the day, I didn’t have enough money to work for Snoop at the time. So, he came, and we worked out a deal. He really enjoys the glasses. Look at how much he wears them and the fact that he wants to work with a Black-owned company like ours and help us create. It’s an excellent opportunity. I couldn’t find a better ambassador, somebody who represents the brand as “new vintage.” He reinvents himself. So, I think he really epitomizes the brand.”
He even gifted bestie Martha a pair, which she sadly, did not wear to the game!
MARY J. BLIGE: Mary marked the milestone event in diamonds. Pristine Jewelers created a custom pendant complete with MJB initials, crown, and an ode to Real Love – a 1992 song that Mary recorded for her debut studio album, What’s the 411?
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HAILEY BIEBER: We were a little shocked when we found out Hailey wasn’t wearing Tiffany & Co. especially when she was announced as a brand ambassador last year. Much to our surprise, she wore two diamond necklaces – The Dorsey Rivière with lab-grown white sapphires paired with a decadent diamond statement necklace by Raven Fine Jewelers and diamond stud earrings from VRAI
LEBRON JAMES: The king of basketball showed up to the big event wearing two pieces of Tiffany & Co. jewelry. He wore the new Tiffany Blue Patek Phillipe Nautilus watch paired with the jewelry house’s limited edition knot bracelet – a collaboration with artist Daniel Arsham.
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