The new Tiffany & Co. Paper Flowers collection of fine and one-of-a-kind women’s jewelry designed by Reed Krakoff launched Thursday night (May 3rd) at the jeweler’s Fifth Avenue flagship store in New York City.
According to Krakoff, the 40 piece collection was inspired by the cutting and layering of paper flowers that in turn create a modern, industrial and graphic twist to the everyday flower motif. The pieces which include an array of earrings, rings, and necklaces are done in platinum and feature white diamonds accented with blue sapphires, yellow diamonds and tanzanite.
This marks the first fine and high jewelry collection designed by Reed who began as Tiffany & Co.’s chief artistic director in Jan. 2017.
Plenty of celebrities came out to the event including Tiffany & Co. spokesperson Elle Fanning who was joined by the likes of Naomi Campbell, Kendall Jenner, Hailey Baldwin, Zendaya, and Yara Shahidi.
ELLE FANNING:
NAOMI CAMPBELL:
KENDALL JENNER:
HAILEY BALDWIN:
ZENDAYA:
YARA SHAHIDI:
Source: Getty Images/Tiffany & Co.
RUMER WILLIS:Â Former Dancing with the Stars champ Rumer Willis was the belle of the ball at the Race to Erase MS Gala. Wearing a pearl and nude confection, Rumer matched her peach morganite and diamond drop Le Vian earrings to her dress. Was it too matchy for you? 
AVRIL LAVIGNE: Has it really been 2 years since we’ve seen Avril on the red carpet? Graced in an all black chiffon dress with a Victorian vibe to it, the Canadian songstress wore an unexpected combination of a diamond and pearl collar from Neil Lane with an ethnic tribal pendant necklace. We’re on the fence with this jewelry look. 
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