The new Tiffany & Co. Paper Flowers collection of fine and one-of-a-kind women’s jewelry designed by Reed Krakoff launched Thursday night (May 3rd) at the jeweler’s Fifth Avenue flagship store in New York City.
According to Krakoff, the 40 piece collection was inspired by the cutting and layering of paper flowers that in turn create a modern, industrial and graphic twist to the everyday flower motif. The pieces which include an array of earrings, rings, and necklaces are done in platinum and feature white diamonds accented with blue sapphires, yellow diamonds and tanzanite.
This marks the first fine and high jewelry collection designed by Reed who began as Tiffany & Co.’s chief artistic director in Jan. 2017.
Plenty of celebrities came out to the event including Tiffany & Co. spokesperson Elle Fanning who was joined by the likes of Naomi Campbell, Kendall Jenner, Hailey Baldwin, Zendaya, and Yara Shahidi.
ELLE FANNING:
NAOMI CAMPBELL:
KENDALL JENNER:
HAILEY BALDWIN:
ZENDAYA:
YARA SHAHIDI:
Source: Getty Images/Tiffany & Co.
KESHA: The singer’s ring game was so on point. She complimented her gunmetal beaded Mikael D gown with two floral baubles, which by the way she wore as midi rings- which we loved!, from the ‘Violetta’ collection by L’Dezen. A marquis shaped opal and diamond ring from XIV Karats completed the look. 
EMILY BLUNT: The Mary Poppins star who was on hand for the event in support of her husband John Krasinski adored herself in vibrant green emerald ear studs and a stunning statement ring by Lorraine Schwartz. Sticking with the floral theme of her dress, she added a whimsical gold leaf chain headband as well.
DEEPIKA PADUKONE: Another star to go green with their jewels on the Time 100 red carpet, Deepika chose a stunning pair of emerald and diamond drop earrings from Farah Khan Fine Jewelry. If she does attend, we can’t wait to see what she brings to the 
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