Tiffany & Co.’s Paper Flower Event & Believe In Dreams Campaign Launch

The new Tiffany & Co. Paper Flowers collection of fine and one-of-a-kind women’s jewelry designed by Reed Krakoff launched Thursday night (May 3rd) at the jeweler’s Fifth Avenue flagship store in New York City.

According to Krakoff, the 40 piece collection was inspired by the cutting and layering of paper flowers that in turn create a modern, industrial and graphic twist to the everyday flower motif. The pieces which include an array of earrings, rings, and necklaces are done in platinum and feature white diamonds accented with blue sapphires, yellow diamonds and tanzanite.

This marks the first fine and high jewelry collection designed by Reed who began as Tiffany & Co.’s chief artistic director in Jan. 2017.

Plenty of celebrities came out to the event including Tiffany & Co. spokesperson Elle Fanning who was joined by the likes of Naomi Campbell, Kendall Jenner, Hailey Baldwin, Zendaya, and Yara Shahidi.

ELLE FANNING:Elle Fanning Tiffany & Co.Elle Fanning Tiffany & Co.NAOMI CAMPBELL:Naomi Campbell Tiffany and Co.Naomi Campbell Tiffany and Co.KENDALL JENNER:kendall Jenner Tiffany & Co.kendall Jenner Tiffany & Co.HAILEY BALDWIN:Hailey Bladwin Tiffany & Co.Hailey Baldwin Tiffany & Co.ZENDAYA:Zendaya - Tiffany & Co.YARA SHAHIDI:Yara Shahidi Tiffany and Co.

Source: Getty Images/Tiffany & Co.